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MarketSphere has a team of marketing professionals
-- all with over 15 years of industry experience -- ready to go
to work and achieve results for you.
Victoria Freitas, President, Chief Branding Guru
Victoria Freitas has successfully designed
and deployed integrated marketing programs at every corporate level. Her 15-year
career as a marketing and brand professional ranges from strategic
planning and corporate brand launches to collateral development, research,
and consumer-focused retail marketing.
| Points of Interest
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Marketing and brand manager for high-tech firms Cisco, Sun, Intel, Palm, and
Quantum. Regional marketing manager for 7-Eleven Stores, Inc. the leading convenience store chain in the US and Japan.
• Designed and implemented
integrated marketing plans to create and sustain successful
brands, products and companies.
• Holds
MBA from Santa Clara University and BS in Business (with emphasis
in Marketing) from California Polytechnic State University,
San Luis Obispo. |
Managing the Intel Inside program's marketing
budget, Victoria created and developed communications for program
changes and processor brand launches. Through efficient management
and strategic focus Victoria guided cross-functional teams through
development and introduction of two new semiconductor product brands:
the Pentium 4 and Xeon Processors. This included management and development
of logo libraries, trademark and logo usage guidelines as well as
training materials and e-newsletters for each processor brand launch.
Victoria was instrumental in the successful
launch of Palm’s corporate brand identity in its separation
from 3Com, and subsequent IPO. This included managing cross-functional
teams to develop brand assets and ensuring deployment across all
corporate communications, including advertising, Web and print media.
More recently at Sun Microsystems, Victoria led the Java brand programs team and increased the pervasiveness of the Java Powered ingredient brand to heighten consumer awareness of the technology.
Pedro Vargas, VP Marketing, Chief Strategist
Pedro Vargas has been involved in the high-tech industry for more than 20 years and in digital media over 10 years. During this time his marketing, business and technical management expertise has been integral to the success of blue chip companies like Intel Corporation, Yahoo!, and SanDisk as well as a wide variety of start-up and mid-stage companies. Press Clippings.
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Points of Interest
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Marketing strategist in product/service positioning, pricing, channels, branding and business development strategy. International marketing and business development experience in US, UK, Denmark, France, Spain, Brazil and Mexico.
• Business development experience in the digital media and entertainment industry working with major networks (NBC, CBS, Showtime), movie studios (Sony, Paramount, Disney) and music labels (EMI, Virgin, Universal). Structured, negotiated, and closed complex content licensing and distribution contracts. • Experience in international (US and UK) fundraising in the private equity and private placement environment with angels, VCs, corporate venture groups and investment banks.
• Holds
a BSEE. Fluent in English
and Spanish. |
Details
Pedro worked for 12 years at Intel Corporation in strategic product marketing and business development capacities. Later, as Strategic Program Manager with Intel's Content Group, Pedro focused on marketing, business development and investment strategies in the entertainment industry. Pedro was the key architect and co-producer for the debut Intel New York Music Festival: widely regarded as the first Web-based, real-time music and video concert, bringing together over 300 bands to millions of music fans throughout the world.
After leaving Intel, Pedro co-founded DigMedia: a venture capital funded ($12 million) software company specializing in the secure broadcast of media across the Internet. With offices in the US and UK, DigMedia successfully delivered products to customers such as EMI, Virgin, British Telecom, Telefonica, Best Buy, Fry’s and CompUSA. Strategic partnerships were solidified with Microsoft, Intel, IBM and InterTrust.
At Yahoo! Pedro was responsible for Partner Alliances in the Yahoo! Music Group and worked with music labels and device manufacturers to extend the MusicMatch and Yahoo! Music services.
More recently at SanDisk, Pedro was responsible for structuring, negotiating and closing content deals with NBC, Showtime, TV Guide and others in support of the Fanfare video service.
Tony Gordon,
Creative Director, Senior Designer
Tony has experience with online and offline media projects of all
levels. Equally comfortable with dynamic online projects and high
volume print jobs, he brings a professional creative edge to each
client's vision. As a MarketSphere creative director, Tony strives
for a unique yet synergistic look and feel in accordance with the
client's needs and budget. As a Senior Designer, Tony makes full
use of innovative software and hardware tools to make a long lasting
impression.
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Points of Interest
• Creative Director for projects with major music labels, including Virgin and EMI.
• Directed all aspects of print magazine design and production for Mixdown Magazine.
• Developed hybrid media projects for Web, CD-ROM and print. |
Prior to MarketSphere, Tony's talents took him to the start-up
world, where he became Creative Director for DigMedia, Inc. There
he designed, built and maintained the company's corporate Web sites,
designed the Graphical User Interfaces (GUI) for the company's Internet
radio, created product demos, conceptualized and created advertising
campaigns for software and hardware products and managed the company's
Creative Department.
Doug Glener, Senior Writer and Content
Developer
Doug Glener has created corporate collateral for hundreds of businesses,
nonprofits, and famous individuals. Over his 14-year career, he
has written brochures, Web sites, press kits, direct mail letters,
speeches, articles, CD-ROMs, instructional design pieces, and a
book, and provided strategy and branding consultative services.
Points of Interest
• As the principal of a successful marketing agency, Doug produced collateral for many high-profile clients.
•Creative Director/Senior Writer for Rubenstein Public Relations, one of New York's largest firms.
• Holds a Bachelor of Arts in English from Vassar College. |
Details
Over the years, Doug has had the privilege to work with a diverse group of clients: Harvard Business School, Accenture, COMDEX, SAP, The United Way, The Miss Universe Organization, Givaudan-Roure (the world’s oldest perfume house), and Epson. Several projects of interest follow.
Accenture consultants, who knew little about high tech but were transferred to a client in this field, needed a fast education. Doug interviewed leading industry experts, culled important information, and wrote a 400-page electronic encyclopedia on the semiconductor, software, hardware, consumer, and industrial electronics industries.
DMB&B Advertising turned to Doug to create a two-day workshop that taught advertising professionals how to analyze a brand, develop insight into the prospect’s needs, and position the brand against the competition.
Here are just a few of the challenges Doug faced when he wrote Harvard Business School’s Web site: honoring a storied tradition while showing how the school looked to the future, touting the university’s strengths and scholastic approach, and writing highly complicated information for a discerning audience in a manner appropriate for the Web.
With this breadth of experience, Doug is able to bring insight to most projects and produce compelling copy that gets results.
Karin H. Wilson,
Art Director, Graphics Designer
An award winning graphic designer, Karin Wilson has the experience, the know-how, and the creative talents to make your company, product, or event stand out from the competition. Karin's specialties include logo design, package design, sell sheets, corporate identity, catalog design and layout, brochures & invitations, art direction and photo shoot direction.
| Points of Interest
• Recognized for design excellence with JSPRAA (Jersey Shore Public Relations and Advertising Association) • Board member and graphics designer for the San Diego Direct Marketing Association
• Art Director for MISCO (computer and office products catalog company)
• Graphic design degree from LaRoche College
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Michele Moninger, Public Relations
Manager
Michele M. Moninger has created strategic communications platforms
for corporate clients in a variety of industries including the high
technology. With over 15 years of experience in PR, Michele has
broad expertise in markets such as business-to-business, business-to-consumer,
start-up and Fortune 500 corporations.
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Points of Interest
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Recipient of the PRSA Bernays Award in 1999 and 2000
for the design and implementation of Moonlight Product's FoneCam
launch and E-Color's Orange Santa campaign, respectively.
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A veteran of high technology PR, she has produced successful
media entries for many high-profile manufacturing clients
such as HP, Kodak, 3Com, and Encad. .
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Rogers and Cowen associate representing The Rolling
Stones, B-52s, and other major brands.
•
Holds a bachelor's degree in technical journalism and
is a member of the Public Relations Society of America (PRSA).
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Over the years, Michele has had the privilege
to work with a diverse group of clients: HP, Kodak, 3Com, Dialogic,
National Semiconductor, Paul Newman Food Products, The Rolling Stones,
B-52s, as well as the American Institute of Food and Wine.
As a result, Michele has refined processes
that optimize media reach for her clients. Michele's capabilities
allow her to architect and deploy complete services in PR planning,
message development, media relations, speaker programs, investor
relations, and much more.
As an integral team member of MarketSphere,
Michele's experience closely complements and adds a strong PR component
to MarketSphere's full service marketing strategy - a cohesive strategy
that has immediate impact for all of our clients.
Michele Taylor,
Flash Programmer
Michele Taylor is a Flash Designer with
8 years of print experience and Web design experience, ranging from
HTML Web sites to cutting edge Flash MX developement. Her design
style is unparalleled and her photography is single in comparison.
| Points of Interest
• Flash Programmer, Photographer and Designer of a new media design collective.
• Flash Designer and Photographer for DigMedia a Media Services Company.
• Senior Web Designer for Trinity Products, an apparel company.
• Web Designer for San Diego State University. |
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