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On-site and
off-site strategic marketing management that is a seamless extension
of your internal marketing team. Many marketing initiatives these
days require the integration of technical and marketing savvy. For
example, businesses interested in an e-mail marketing effort require
a database, an HTML e-mail template, Web site, e-mail statistics
services, and Web site support. MarketSphere has the expertise and
resources to handle all of these complex aspects of your project
Brand Management and Corporate Identity
Solid brand development involves a strategic approach to the external
and internal pressures of competition and change. By first assessing
those pressures, MarketSphere successfully identifies and develops
the brand promise that will become the foundation for all future
marketing activities.
Marketing Communications
Every corporate interaction is a form of market communication. Employees,
partners and customers engaging with one another and the rest of
the marketplace shape the perceptions of what your company is and
what it stands for -- its brand promise. The value of the brand
is realized in terms of increased market share, price premiums and
customer loyalty.
Recognizing this, MarketSphere supports communications that reinforce
brand promise, are consistent with strategic corporate objectives
and are specific to your audience.
Accordingly, we offer:
• Corporate
trade shows and event strategy
• Partner programs
• Creative briefs and RFPs
• Product and program launch strategy
• Event management and training
• Promotional campaigns
• Marketing collateral
• Web site architecture and design
• Packaging and photography guidelines
• Logo usage guidelines
Product
Marketing
Product marketing services that
MarketSphere provides include pre-product launch activities (such
as new product development), market-sizing analysis, segmentation
and targeting, channel program development, positioning and pricing,
collateral plans, naming strategies and project management, along
with developing strategic partnerships and alliances.
Web
Development
MarketSphere has significant
experience beyond basic html, and can help you with integration
of shopping cart, personalization, data mining and strategic search
engine placement. A complete go-to-Web strategy that includes business
needs analysis, Web flow creation, hosting, and launch of an effective
Web presence.
Copy
and Editorial
If a company's product,
service or idea isn't effectively conveyed, its chances for success
in a competitive market are diminished. MarketSphere coordinates
every aspect of corporate communication in an effective, succinct
and appropriate manner for maximum impact. This includes brochures,
fact sheets, white papers, Web sites and press releases. MarketSphere
provides the integrated messaging to support positioning and strategic
objectives.
Market
Research
MarketSphere works with
all the major research companies -- Jupiter, Forrester, IDC -- to
get the numbers you are looking for and present them in a comprehensive
summary. Business plans, new product initiatives/proposals and numerous
other applications of this type provide invaluable information for
your firm and its ability to succeed.
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